Convert visibility into sales.
Our challenge was to show real world results that would resonate with future clients, strengthen manufacturer & community relationships, and position Chimera as the integrator that does good and delivers results.

1. Create live proof-of-value

• Partnered with the local YMCA, donating and installing security equipment to serve as a live pilot site.

Collected data, plus a formal testimonial that validated our technology in a trusted community environment.

2. Turn impact into exposure

• Produced storytelling pitch that led to an NBC5 News feature and a joint presentation at ISC East, co-presented with the YMCA.

• Extended reach through social and trade channels to showcase how innovation and community collaboration can coexist.

3. Leverage credibility for growth

• Equipped the sales team with proof of value materials, used in proposals and discovery meetings.

• Shared the story with manufacturers and association partners to spark joint demo and comarketing opportunities.

1. Live proof-of-value

• Created a replicable success story the sales team now uses in pitches to similar facilities, directly referenced in multiple winning proposals.

2. Earned media (NBC5) & conference visibility

• Drove top of funnel awareness; NBC5 segment and ISC East session generated new inbound leads and partner introductions.

3. Human centered storytelling

• Differentiated Chimera from tech only competitors, making trust building and value conversations easier in early sales calls.

4. Manufacturer co-presentations

• Strengthened alliances with key vendors, resulting in more bundled bids and shared pipeline opportunities.